RITO is a natural energy drink designed to replace traditional synthetic formulas with a cleaner, healthier alternative.
Made from plant based ingredients and functional extracts, RITO delivers stable, uplifting energy without the crash or artificial additives. It’s crafted for people who want to feel sharp, focused and alive, using only what nature provides.
Energy drinks are known for aggressive branding and artificial formulas. The challenge was to communicate health + performance without losing excitement or modernity.
We built a brand that feels fresh, vibrant and clean. A visual system inspired by natural cues, paired with bold, contemporary design, positions RITO as the new standard for conscious energy. Everything: color, layout, tone… reinforces the same message: real energy doesn’t need artificial shortcuts.
