Golden Trybe is a premium pet-furniture brand focused on improving the daily comfort of senior dogs through thoughtful design, durable materials, and a calm aesthetic inspired by Swiss interiors.
We built a complete brand system: a tactile visual language, a timeless symbol, a calm photographic direction and product-driven applications. A brand designed to age gracefully, just like the dogs it cares for.
Golden Trybe had a meaningful mission, but lacked a coherent visual system. Their identity felt generic, and didn’t express the warmth, dignity and premium craftsmanship behind the products.
To address the challenges, we designed a brand system that balances emotional connection and premium positioning. Rather than making the logo the main emotional driver, we shifted the focus to photography, tone of voice and materials, ensuring the dog is always the protagonist while maintaining a refined, high end aesthetic.
The result wasn’t just a new brand identity. It was a clear positioning shift.
We helped Golden Trybe move away from generic pet branding by building a calm, premium system focused on senior dogs. Through photography, materials, typography and tone of voice, we created an identity where care is present without being explicit, and where the dog remains the protagonist without sacrificing elegance. The result is a brand that feels warm, considered and credible — designed to last and scale.
