RITO was created to challenge how we think about energy. In a market driven by intensity and overload, we built a brand that values focus over frenzy. The challenge was to design an energy drink that didn’t shout, but centered. A product made for creative and driven minds seeking clarity, not chaos. We developed a complete concept from strategy to identity — a half-transparent can symbolizing balance, a palette of deep blues and neon tones expressing contained energy, and a voice that speaks with calm precision. RITO turns energy into a mindful ritual. A new way to perform with presence. Drink Focus. Energy for Clarity.