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The Patton Way

Projects

Brand logo and typography — Patton wordmark with modern sans serif and green accent
Brand logo and typography — Patton wordmark with modern sans serif and green accent
Brand logo and typography — Patton wordmark with modern sans serif and green accent
Automotive lifestyle photography — founder standing next to vintage Mercedes showcasing brand style
Automotive lifestyle photography — founder standing next to vintage Mercedes showcasing brand style
Automotive lifestyle photography — founder standing next to vintage Mercedes showcasing brand style
Color palette design — Patton green, white, and neutral beige for classic + modern branding
Color palette design — Patton green, white, and neutral beige for classic + modern branding
Color palette design — Patton green, white, and neutral beige for classic + modern branding
Website hero section — “Where style meets speed” tagline with lifestyle photography
Website hero section — “Where style meets speed” tagline with lifestyle photography
Website hero section — “Where style meets speed” tagline with lifestyle photography
Outdoor signage mockup — Patton campaign poster with founder portrait
Outdoor signage mockup — Patton campaign poster with founder portrait
Outdoor signage mockup — Patton campaign poster with founder portrait
Billboard campaign design — Spanish tagline “¿Estás preparado?” with motorsport aesthetic
Billboard campaign design — Spanish tagline “¿Estás preparado?” with motorsport aesthetic
Billboard campaign design — Spanish tagline “¿Estás preparado?” with motorsport aesthetic
Street poster mockups — Patton brand identity applied to urban advertising
Street poster mockups — Patton brand identity applied to urban advertising
Street poster mockups — Patton brand identity applied to urban advertising
Instagram carousel mockup — social media design for The Patton Way brand
Instagram carousel mockup — social media design for The Patton Way brand
Instagram carousel mockup — social media design for The Patton Way brand

Alex Patton

The Patton Way

The Patton Way is the visual identity for an unconventional automotive content creator. Rooted in his English heritage and driven by a deep love for motorsport culture, his Instagram chronicles a personal journey through classic cars, peculiar vehicle profiles, and offbeat stories that lie outside mainstream trends, always with a bold sense of humor and a distinctive personal style.

Year

Mar 19, 2025

Tech Stack

Branding, Social Media

Client

Alex Patton

Link

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