Luz Vejar — Branding & Identity The challenge Luz Vejar is a doctor specialized in regenerative aesthetic medicine. Her previous identity looked like a generic clinic: cold, distant, and disconnected from her real approach — a personal, human method focused on the link between inner health and visible results. The solution We repositioned her as a personal brand, building a complete visual system — logo, typography, color palette, grid and iconography — designed to balance professionalism with warmth. The narrative and tagline “Beauty that starts from within” reinforced this strategic shift. The result A clean, versatile, and strategic identity that works across digital and physical applications. The brand now projects clarity, trust, and humanity — ready to launch on social media, clinic materials, and future web developments.