Esports Apparel
This exploration reimagines LEC team jerseys as actual products, not just fan merchandise.
(CONTEXT)
Esports teams already have the audience.
What they often lack is product.
Most jerseys feel like merch,
not something you’d actually wear outside of the game.
(APPROACH)
Instead of redesigning identities,
this project translates them into wearable pieces.
Less visual noise.
More balance, structure and real-world use.
(OUTCOME)
From merch to product
Esports teams already have the audience. What they often lack is product.
Designed to be worn
Less noise. More balance. Closer to streetwear than merch.
