An independent concept collection reimagining KOI merchandise through a more fashion-led approach, combining the club’s identity with silhouettes, materials and graphics designed to live beyond esports.
This is an unofficial project, not affiliated with, commissioned by or endorsed by KOI.
The Challenge
KOI already has one of the strongest identities and communities in esports. The challenge was to imagine how its merchandise could move beyond conventional team apparel and become a fashion-led collection with its own visual language, while preserving the character, energy and recognisable codes of the club.
The Solution
We developed an independent concept collection built around oversized silhouettes, washed finishes, knitwear, custom graphics and expressive campaign imagery. Every piece was designed to feel wearable beyond esports, creating a cohesive system across garments, labels, packaging and communication.
Project Scope
Apparel Design & Collection Direction
Collection concept, garment selection, graphic design, colour system, print placement, labels, packaging and product presentation.
Art Direction & Campaign
Visual storytelling, campaign concepts, fashion imagery, social content, mockups and digital launch applications.
