Social Running Club
EISE approached us to build a distinctive identity for a social running club based in Bilbao. The goal was to create a brand that could balance movement, discipline and attitude with a strong sense of community, care and belonging.
The Challenge
EISE needed to stand apart from conventional running clubs focused solely on performance. The identity had to feel bold, contemporary and sports-driven while also representing the social side of the project: meeting people, sharing experiences and building connections beyond the final kilometre.
The Solution
We created a flexible identity system combining bold typography, cold gradients, motion-led photography and a set of functional micrographics. The system was designed to live naturally across social media, events, apparel and every moment before, during and after each run.
Project Scope
Brand Strategy & Visual Identity
Brand positioning, verbal direction, logo design, typography, colour palette, visual language and brand guidelines.
Social, Events & Apparel
Instagram system, event communication, campaign concepts, art direction and branded running apparel.
