Field Service SaaS founders
Field Service SaaS founders
Field Service SaaS founders
Stop Losing Deals to Competitors Who Look the Same
Stop Losing Deals to Competitors Who Look the Same
Stop Losing Deals to Competitors Who Look the Same
We help Field Service SaaS founders define their perfect customers, clarify their messaging, and turn demos and websites into a sales engine ,so they close more deals without competing on features.
We help Field Service SaaS founders define their perfect customers, clarify their messaging, and turn demos and websites into a sales engine ,so they close more deals without competing on features.
( 00-01 )
THE REAL PROBLEM
( 00-01 )
THE REAL PROBLEM
Most Field Service SaaS look identical.
Most Field Service SaaS look identical.
When buyers can’t clearly see the difference, they compare you on features.
When they compare on features, they compare on price.
And price kills growth.
When buyers can’t clearly see the difference, they compare you on features.
When they compare on features, they compare on price.
And price kills growth.
Same scheduling tools.
Same scheduling tools.
Same dashboards
Same dashboards
Same “all-in-one platform” claims.
Same feature comparison grids.
Same “all-in-one platform” claims.
Same “all-in-one platform” claims.
Same feature comparison grids.
Same feature comparison grids.
Same scheduling tools.
Same dashboards
Same “all-in-one platform” claims.
Same feature comparison grids.
Same “all-in-one platform” claims.
Same feature comparison grids.
What This Looks Like Inside Your Company:
What This Looks Like Inside Your Company:
This isn’t a product problem.
It’s a positioning problem.
This isn’t a product problem.
It’s a positioning problem.
→ Sales calls start with long explanations
→ Demos feel like walkthroughs, not persuasion
→ Prospects ask, “How are you different from your competitors?”
→ Deals stall for weeks
→ You discount to close
→ Website traffic doesn’t convert
( 00-02 )
WHO THIS IS FOR
( 00-02 )
WHO THIS IS FOR
This is for you if:
You are a founder-led Field Service SaaS doing $10k–$50k MRR
And:
You run a sales-led motion (demos, outbound, pipeline)
You run a sales-led motion (demos, outbound, pipeline)
You’re constantly compared to larger players like ServiceTitan or Jobber
You’re constantly compared to larger players like ServiceTitan or Jobber
You know your product is strong, but you struggle to clearly explain why
You know your product is strong, but you struggle to clearly explain why
Your close rates are lower than they should be
Your close rates are lower than they should be
Your website doesn’t reflect the quality of your product
Your website doesn’t reflect the quality of your product
You feel like your market sees you as “just another FSM tool”
You feel like your market sees you as “just another FSM tool”
( 00-02 )
WHO THIS IS FOR
This is for you if:
You are a founder-led Field Service SaaS doing $10k–$50k MRR
And:
You run a sales-led motion (demos, outbound, pipeline)
You’re constantly compared to larger players like ServiceTitan or Jobber
You know your product is strong, but you struggle to clearly explain why
Your close rates are lower than they should be
Your website doesn’t reflect the quality of your product
You feel like your market sees you as “just another FSM tool”
What Solution you Really Need,
The 2-Week Positioning Sprint
What Solution you Really Need,
The 2-Week Positioning Sprint
We rebuild the strategic foundation of your Field Service SaaS so buyers instantly understand why you matter.
We rebuild the strategic foundation of your Field Service SaaS so buyers instantly understand why you matter.
In 2 weeks, you walk away with:
→ Clear ideal customer definition
→ Sharp differentiation strategy
→ Messaging system for marketing + sales
In 2 weeks, you walk away with:
→ Clear ideal customer definition
→ Sharp differentiation strategy
→ Messaging system for marketing + sales
→ Homepage narrative written
→ Demo positioning framework
→ Competitive angle
→ Brand direction aligned with position
→ Homepage narrative written
→ Demo positioning framework
→ Competitive angle
→ Brand direction aligned with position
Pricing
Clear Positioning. Clear Investment.
In 2 weeks, you walk away with:
$
3500 – 5,750
(Investment depends on complexity, team size, and scope.)
Full positioning audit
Ideal customer clarity
Differentiation strategy
Messaging system (marketing + sales aligned)
Homepage narrative written
Demo positioning framework
Competitive angle and objection handling
One activation asset (landing page, outbound angle, ad copy or sales script)
Clear Positioning. Clear Investment.
In 2 weeks, you walk away with:
$
3500 – 5,750
(Investment depends on complexity, team size, and scope.)
Full positioning audit
Ideal customer clarity
Differentiation strategy
Messaging system (marketing + sales aligned)
Homepage narrative written
Demo positioning framework
Competitive angle and objection handling
One activation asset (landing page, outbound angle, ad copy or sales script)
Who This Is For
Who This Is For
This is for founder-led Field Service SaaS doing $10k–$50k MRR who:
Already have traction
Already have traction
Already have traction
Already run sales demos
Already run sales demos
Already run sales demos
Already have a product in market
Already have a product in market
Already have a product in market
Want to improve close rates and reduce comparison-based selling
Want to improve close rates and reduce comparison-based selling
Want to improve close rates and reduce comparison-based selling
If you are pre-revenue or still validating your idea.
If you are pre-revenue or still validating your idea.
If you are pre-revenue or still validating your idea.
( 00-07 )
TESTIMONIALS
"Working with Briefngo was an amazing experience. From the very start, they totally understood what I wanted to express with my brand and gave it an identity that truly represents me."
Matias Rijo
Brew It Founder
( 00-07 )
TESTIMONIALS
"Working with Briefngo was an amazing experience. From the very start, they totally understood what I wanted to express with my brand and gave it an identity that truly represents me."
Matias Rijo
Brew It Founder
( 00-07 )
TESTIMONIALS
"Working with Briefngo was an amazing experience. From the very start, they totally understood what I wanted to express with my brand and gave it an identity that truly represents me."
Matias Rijo
Brew It Founder
( 00-08 )
BLOG
( 00-08 )
BLOG
( 00-08 )
BLOG
This is where we share what’s actually worth doing.
BRIEFNGO
CONTACT
( 00-09 )
CONTACT
Tell us what you’re building.
We'll tell you what's holding it back.
48h reply (or we’re dead)
Clear scope + fixed price
No “discovery calls” for fun
Prefer the old way?
Let's start
BRIEFNGO
CONTACT
( 00-09 )
CONTACT
Tell us what you’re building.
We'll tell you what's holding it back.
48h reply (or we’re dead)
Clear scope + fixed price
No “discovery calls” for fun
Prefer the old way?
Let's start
BRIEFNGO
CONTACT
( 00-09 )
CONTACT
Tell us what you’re building.
We'll tell you what's holding it back.
48h reply (or we’re dead)
Clear scope + fixed price
No “discovery calls” for fun
Prefer the old way?
Let's start
We help B2B companies that already sell fix their brand so it doesn’t hold back their growth
Your brand is your first sales conversation
↓ Fix your perception
We help B2B companies that already sell fix their brand so it doesn’t hold back their growth
Your brand is your first sales conversation
↓ Fix your perception
We help B2B companies that already sell fix their brand so it doesn’t hold back their growth
Your brand is your first sales conversation
↓ Fix your perception